Dynamic Online Sport Ranking - Isis Project No 7173

DOSR is a new means to analyse, rank and present sports statistics in a usable format for athletes, consumers and organisations to attract web-user interest, promote sports and provide an online social network for professional, amateur and recreational athletes.

Dynamic Functionalities

DOSR links a considerable number of functionalities including a dynamic database, online presence, ranking algorithm, online content, social networking and inter-operability with online publications. It is already in the second year of operations on the Polish running market, both for recreational and performance running, and has been sponsored by a prominent sports gear manufacturer. The know-how that enables this Polish proto-type has now been assigned to Isis for worldwide exploitation across all sports.

For Sports Fans

The principle advantage for sport supporters is the convenient presentation of performance statistics of athletes, both the professional athletes and the ones who are up and coming. Users can track their own performance and compare it against other athletes from past and present. With links to photographs they can easily put a face to what was previously an anonymous performance history.

For Athletes and Advertisers

For athletes and their agents it offers early recognition as well as branding power. For advertisers, branding is safely distributed over the entire sport reducing the risk of focusing on one athlete.

For Sports Federations and Event Organisers

Sports federations have a vested interest in developing their sports both in a traditional sense of charitable social enterprise, as well as increasingly a sport business that seeks to find new means for marketing their sports. DOSR can provide clear evidence and quantification of public interest.

For Media

For journalists, editors and producers in the media it adds a tool that is objective and can be easily used for creating content. Media coverage bolsters the public interest in and viability of any sport.

Fusion of Concepts

DOSR fuses ideas and sports ranking with social networking, and personalises sports celebrities and stars. For any portal operator DOSR can provide considerable added online interest and lucrative sponsorship and advertising opportunities. Research indicates that sports fans are turning away from narratives of TV and newspaper coverage to statistics, and DOSR provides the means to capitalise from this trend.

IP Status

This work is the subject of copyright and Isis would like to talk to organisations interested in developing commercial opportunities. Please contact the Isis Project Manager.

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